Core terms
Curated competitor list
The user-approved set of competitors an account tracks — a mix of auto-discovered entries kept as-is and manual entries added or removed by the user or an integrator.
AgenticSEO
Agentic SEO is the practice of optimizing a website so AI assistants like ChatGPT and Google Gemini can correctly discover, interpret, and cite it.
AEO (Answer Engine Optimization)
AEO is the discipline of structuring web content so AI answer engines like ChatGPT, Perplexity, and Google's AI Overviews extract and cite it correctly.
GEO (Generative Engine Optimization)
GEO is the academic term for optimizing content so that generative AI engines surface and cite it in their synthesized answers.
llms.txt
llms.txt is a markdown file at the root of a website that gives large language models a concise, structured index of the site's most important pages and content.
AI visibility
AI visibility is the degree to which a brand or page appears in answers generated by AI assistants like ChatGPT and Google Gemini.
ChatGPT SEO
ChatGPT SEO is the practice of getting your site discovered, cited, and recommended inside ChatGPT — across ChatGPT Search, browsing, and the model's training data.
Gemini SEO
Gemini SEO is the practice of optimizing your site to be discovered, summarized, and cited by Google's Gemini family of AI assistants and the AI Overviews surface.
Perplexity SEO
Perplexity SEO is the practice of optimizing your site to be cited by Perplexity, an AI answer engine that surfaces source links inline with every answer.
Meta description
A meta description is a short HTML attribute that summarizes a web page's content for search engines, social previews, and AI assistants.
Minimum Viable Repeatability (MVR)
MVR is the Traction Gap Framework milestone where a company has a solution-grade product plus a repeatable sales and marketing motion — typically around $2M ARR.
Minimum Viable Traction (MVT)
MVT is the Traction Gap Framework milestone reached when a company has sustained MVR plus multiple quarters of growth — the threshold for go-to-scale investment.
Agentic systems
Agentic systems are AI applications that plan, decide, and act on a user's behalf — invoking tools, browsing the web, and writing back results — rather than simply answering a single prompt.
AI visibility platform
An AI visibility platform measures how AI answer engines like ChatGPT and Google Gemini describe, cite, and recommend a brand.
Share of AI Voice
Share of AI Voice is the percentage of brand mentions across a tracked prompt set that belong to your brand rather than a competitor.
AEO optimization
AEO optimization is the process of making a site retrievable, parseable, and quotable by answer engines so they cite it in generated answers.
Reference pages
Grouped definitions — each page collects the related terms in one place.
Technical SEO terms
Definitions of the classical technical SEO elements answer engines still depend on: titles, meta descriptions, canonicals, Open Graph, schema, sitemaps, and keywords.
SEO (Search Engine Optimization) · Keywords · Tags · Canonical URL · OpenGraph · FAQPage schema · Schema.org · JSON-LD · Sitemap
AI crawler and answer engine terms
Definitions of the answer-engine layer: answer engines, AI crawlers such as GPTBot, robots.txt permissions, knowledge graphs, and citation rate.
Answer engine · GPTBot · robots.txt · Knowledge graph · Citation rate
Market Engineering terms
Definitions from the Market Engineering framework: the Traction Gap, Market Engineering itself, and minimum viable category.
Market Engineering · Traction Gap Framework (TGF) · Minimum Viable Category (MVC)
AgenticSEO platform terms
Definitions of the units AgenticSEO reports in: published items, the delivery ledger, and auto-discovered competitors.
Published item · Delivery ledger · Auto-discovered competitor