Minimum Viable Traction (MVT)
Also known as: MVT
MVT is the Traction Gap Framework milestone reached when a company has sustained MVR plus multiple quarters of growth — the threshold for go-to-scale investment.
Minimum Viable Traction is the end of the Traction Gap. Per Traction Gap Partners' B2B SaaS reference sheet, MVT companies typically operate around $6M ARR with sales and marketing spend at roughly 35% of the burn budget and a CAC ratio near 1.2.
At MVT, AI visibility compounds: a well-instrumented AgenticSEO program turns category leadership into citation leadership, which feeds the top of the funnel as buyers increasingly start their research inside AI assistants.
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