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Curated competitor list

Also known as: Competitor curation

The user-approved set of competitors an account tracks — a mix of auto-discovered entries kept as-is and manual entries added or removed by the user or an integrator.

The curated list is the effective set of competitors used by every visibility run and benchmark calculation. It combines auto-discovered rows (source='auto') that were not hidden with manual rows (source='manual') added through the UI, the add_competitors MCP tool, or the /v1/competitors REST endpoint.

Soft-deleted entries are excluded from future runs; re-running Auto-discover will not undo an explicit hide, so the curated list is stable across re-analysis cycles.

Agencies and integrators use this to keep each client’s competitor set accurate over time without asking the end user to open the app.

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Curated competitor list is measured and fixed inside the agentic SEO platform — an AI visibility platform for answer engines.

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